I decided I didn't want text associated, so I also commented out these two lines like such:
//$html_title = "<strong>$ad_title</strong>";
//$html_excerpt = $show_excerpt ? "$ad_teaser<br/>$read_more" : '';In the end, the way I am doing it bypasses all of the themes and WP-Core css manipulations as they don't have anything for xhtml tags like ... took me about 6 hours to get it, but enjoy everyone :)